Google ads why?

[ProxRocks]

good read...

<excerpt>
Google logs the same information about your search when you’re using SSL search as we do for unencrypted search. SSL search does not reduce the data that Google receives and logs when you search, or change the listing of the items in your Web History.
</excerpt>

i guess that's really the part that i was "missing" - i was under the 'assumption' that people were using httpS search because they "perceived" it to be 'more private' and "not logged", some sort of "i refuse to search via http because if i search via httpS instead, i'm being 'anonymous' and my queries are not 'logged'..." a FALSE perception, but one i have heard at wi-fi hotspots...

the "logged in" to google services versus "logged out" really explains it all...